Trailrider Magazine | First Audit Results

Australian Trailrider Magazine

Australian Trailrider Magazine has broken new ground by becoming the first trailriding magazine to be audited in Australia.

Releasing an outstanding first audit figure of 13,190*, Australian Trailrider Magazine now has a credible basis on which to back-up its sales figures.

"The trailriding segment of dirtbike magazines has become increasingly crowded over the past two years and advertisers have been crying out for substantiated sales figures”, says Gary Holmes, Trailrider Magazine Publishing Manager, “And now through Australian Trailrider, media buyers can know exactly what their advertising dollar is buying them.”

Trailrider’s benchmarking first audit coupled with Dirt Action’s audit increase (under the new audit figure process), upholds Universal Magazines’ position as a leading publisher of dirtbike magazines.

* Figures based on the *ABC Audit period of July to December 2006 are as follows: