Official Crusty Demons Magazine Launched

Active in the motorcycle market with DirtAction(21,056 ABC audit), Australian Trailrider (13,403 ABC audit) and Australian RoadRider (21,572 ABC audit), Universal Magazines will this month launch Crusty, The official Crusty Demons magazine. “The Crustymag is really exciting for Universal Magazines as it rounds out the dirtbike titles within our stable. It allows us to develop a lifestyle title around dirtbikes, which is something that has been missing within this category,” said Karen Day, Associate Publisher of Crusty.

This magazine is a collaboration between Universal Magazines, Rush Sports, Fleshwound Films and the Crusty riders worldwide. “Crustymag has been talked about for a while, so I’m really pumped that it’s now a reality. Universal has done a great job and I think Crusty fans will love it!” commented Mike Porra, Managing Director, Rush Sports & Events International.

Crusty, the official Crusty Demons magazine goes beyond the helmet and into the extraordinary lives of the crazy characters of freestyle motocross. “We are stoked to have our first Crusty magazine released! After all these years of Crusty films and the adventures along the way, it's a perfect time to document in print some of the history and look at where the sport is now,” said Joel Balchin, Editor at Large of Crustyand a Crusty Demon. Going behind the scenes, experience the full-scale madness of the Crusty Demons. From antics to injuries, get up close and personal with the athletes of the sport.

Editorially independent but commercially aware, Crusty focuses on all aspects of action sports. Stepping inside the world of Crusty, as a lifestyle publication the magazine covers music and film reviews, the latest news in gaming and fashion and all realms of action sports. In this launch issue, discover the phenomenon behind the Crusty Demons. Take a look back over the history of the back flip and check out the top 10 greatest moments in extreme sport. Find out all you need to know about the Crusty Babes and take a sneak peek behind the scenes.

Established in 1986 and Australian owned and operated, Universal Magazines has set the benchmark in independent publishing by producing over 100 top-quality magazine titles.

Universal Magazines is Australia’s number one niche publishing house focusing on creating magazines that successfully hold the minds of targeted groups of readers.

Crusty is a bi-monthly publication. The launch issue is in stores February 20. RRP$9.95